Publisher shall not include any content in its Site(s) that includes:

Indecent material, obscene, adult or pornographic material

Text, image, audio, or video of graphic sexual acts intended to arouse

Content promoting underage, non-consensual, or other illegal sexual themes, whether simulated or real

Content that may be interpreted as promoting a sexual act in exchange for compensation

Content promoting the sexual exploitation of minors

Content that is made to appear appropriate for a family audience but contains adult themes, including sex, violence, vulgarity, or other depictions of children or popular children’s characters, that are unsuitable for a general audience

Hate speech, defamatory material

Content that incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or any other characteristic that is associated with systemic discrimination or marginalization

Content that harasses, intimidates, or bullies an individual or group of individuals

Content that threatens or advocates for physical or mental harm on oneself or others

Content that seeks to exploit others

Shocking content, Sensitive events, Animal cruelty

Promotions containing violent language, gruesome or disgusting imagery, or graphic images or accounts of physical trauma

Promotions containing gratuitous portrayals of bodily fluids or waste

Promotions containing obscene or profane language

Promotions that are likely to shock or scare

Ads that potentially profit from or exploit a sensitive event with significant social, cultural, or political impact, such as civil emergencies, natural disasters, public health emergencies, terrorism and related activities, conflict, or mass acts of violence

Ads that claim victims of a sensitive event were responsible for their own tragedy or similar instances of victim blaming; ads that claim victims of a sensitive event are not deserving of remedy or support

Content that promotes cruelty or gratuitous violence towards animals

Content that may be interpreted as trading in, or selling products derived from, threatened or extinct species

Dating, Mail-order brides

Ads for any dating site that promotes affairs or infidelity, escort or prostitution services, or mail-order brides. Dating sites that target specific ethnic or racial population segments.

Content promoting marriage to a foreigner

Download of software, viruses or other malware, counterfeit or infringing products or content

Material that promotes or allows download of software viruses or other malware

Products described as knock off, replica, imitation, clone, faux, fake, mirror image, or similar terms when referring to a brand name in an attempt to pass themselves off as genuine products of the brand owner

Non-genuine products that mimic brand features in an attempt to pass themselves off as the genuine product

Hacked political materials

Ads that directly facilitate or advertise access to hacked material related to political entities within scope of Google's election ads policies. This applies to all protected material that was obtained through the unauthorized intrusion or access of a computer, computer network, or personal electronic device, even if distributed by a third party.

Fraudulent or intentionally misleading material, Enabling dishonest behavior

Products or services that help users mislead others

Products or services that enable a user to gain unauthorized access (or make unauthorized changes) to systems, devices, or property

Products or services that enable a user to track or monitor another person or their activities without their authorization

Tobacco products, Recreational drugs

Ads for tobacco or any products containing tobacco

Ads for products that form a component part of a tobacco product, as well as products and services that directly facilitate or promote tobacco consumption

Ads for products designed to simulate tobacco smoking

Ads for substances that alter mental state for the purpose of recreation or otherwise induce "highs"

Ads for products or services marketed as facilitating recreational drug use

Ads for instructional content about producing, purchasing, or using recreational drugs

Firearms, Explosives, Ammunition, other weapons

Ads for functional devices that appear to discharge a projectile at high velocity, whether for sport, self-defense, or combat

Ads for any part or component, whether finished or unfinished, that's essential to or enhances the functionality of a gun

Ads for instructions on the assembly or enhancement of the functionality of firearms

Ads for products that are designed to explode and could cause damage to nearby people or property

Ads for instructional content about the assembly, enhancement, or acquisition of explosive items

Ads for knives that are designed or promoted (in modern-day usage) as products that can be used to injure an opponent in sport, self-defense, or combat

Ads for any knife design that provides a confrontational advantage (including disguised appearance or assisted-opening mechanism)

Ads for any other product that's designed to (in modern-day usage) injure an opponent in sport, self-defense, or combat

Ads for instructional content about the assembly, enhancement, or acquisition of any product covered under the Other weapons policy

Prescription drugs, Speculative and experimental medical treatment

Offering prescription drugs without a prescription

Targeting locations where you are not licensed

Promotion of speculative and/or experimental medical treatments.

Promotion of cell or gene therapies, subject to the exception below.

Any material that is itself illegal or which improperly references illegal activities